Walking through the financial labyrinth of stocks, bonds and mutual funds can be quite difficult. American Century Investments delivers the following tips to give you the know-how on building a profitable portfolio.

* Know your goals. Think about how much money you are going to need for your children's education or your retirement. Whatever your vision for the future might be, set your objectives and produce a concrete plan for meeting them.

* Define your investment time horizon. If you're not planning on retirement soon, you might want to have a portfolio that includes more long-term investments. If retirement is definitely around the corner, think about a more conservative approach.

* Determine your risk tolerance. Figure out your risk comfort level and review that with what you'll be able to afford. In general, the longer you have to invest, the bigger risk you can take.

* Consult an expert. In an effort to avoid financial issues later on, it's typically wise to seek professional guidance when creating a portfolio.

They can provide you with advice on investing in a company encountering an acquisition merger or with a business merger involving a public shell.

"Recent research reveals that investors continue to deal with some of the most basic investment concepts, suggesting a greater need for financial assistance and guidance," said Doug Lockwood, a qualified financial planner.

To help investors meet their financial goals, American Century Investments has developed On Plan Investing, a plan developed to help investors build and maintain a diversified investment portfolios - at no extra expense.

Combining educational tools, guidance, market insight and investment products, On Plan Investing helps investors create a personal investment technique, whether they are new to investing, seeking assistance, but still want control over their investment mix, require help positioning their portfolios with a long-term perspective or need help understanding how the markets work.

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