I often write about the benefits that technology is attaching to our increasing life expectancy. I also point out that the elderly are quite often victimized by their own outdated anticipation; not understanding that they can usually live not just longer, but better. A common beliefs in accordance with past experience and wisdom is that the benefits of technology are concentrated only on youngsters. Actually, technology companies are recognizing that senior citizens now manage a huge part of the disposable income, and they are rushing to meet their requires and desires.
The 50-and-over-crowd will make up one-third of the population of the United States and will spend more than younger shoppers by about $1 trillion in 2010. Most of us will respond by saying, "They are referring to other senior citizens." However, we must be aware that we can still get the benefits of this phenomenon if we keep our eyes open for them.
Senior citizens should be interested in the rise of a senior technology economy for two reasons:
1. It will suggest a better quality of life for us. When we look expectantly at our current circumstances, we will notice a much different picture for aging than our parents did. For example, the Internet is, generally, free. Optimistic people are likely to use this cheap resource to engage in thrilling lives.
2. Seniors can make money longer and easily. Income can be earned operating from home by means of personal computers and the Internet. Furthermore, as the population ages, more and more of the business economy is controlled by senior citizens.
I am familiar with a man who retired from a "9 to 5" business while he was 60 years of age. He had been involved in ordering and handling a certain kind of specialized equipment for the last 20 years of his occupation. Immediately upon his "retirement" he was approached by one of the vendors of that type of equipment and offered a very rewarding position selling it, on his own schedule, with a corporate car and all other expenses paid. He traveled with his wife (whenever he liked) at the vendor's cost. When he wanted to stay home he made use of the telephone and Internet to communicate and do paperwork. Why did that vendor compensate him so well to jump from being a consumer to being a seller? They told him frankly that it was because most of the big buying decision-makers for their equipment were his friends, aging folks or approaching senior citizenship, and they believed in him for that reason.
The possibilities for earning money while working in your pajamas are abundant and potentially lucrative. The opportunities are springing up much quicker than we can explore them. We just have to move beyond our outmoded ideas and expectations about aging and begin surfing!
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